Solutions
Cable television Networks have
historically allowed cable television operators to insert local
advertising in certain Network feed time slots normally used by the
Network for national advertising. For example, USA Network
may allow a cable operator to insert its own advertising spots for
two minutes per hour.
Why would the Network allow for this? At the
early stages of the history of cable television, new cable Network
programmers paid cable television operators to carry their
programming. At that time, Network programmers were developing
viewer loyalty and were willing to pay to build viewership and
ultimately sell advertising to pay for programming costs. As
loyalty was established and cable programming became ever more
popular, it became apparent to programmers that the tables had
turned. During contract renewal processes, programmers began
demanding payment from cable operators for carriage rights.
At first, this was not an obstacle as cable operators recognized
the value programmers brought to the table. However, as
programming fees rapidly increased, operators needed to find an
offset and negotiated access to advertising time normally used by
the Network. This agreement between operators and Networks
eventually caught on, and today almost all programmers allow cable
operators to insert advertising at predetermined times each hour of
the day.
In order to accommodate the cable operators' new-found
opportunity to insert advertising over the programmer-allowed
avails, cue tones were inserted into the programming stream so that
operator-installed equipment could be programmed to insert local,
regional and national advertising spots over the programmer's
advertising, based upon contractual agreements.
Equipment providers began building ad
insertion gear that "listens" for cue tones to tell it when it
can insert local video content (advertisements) and when it must
stop doing so. When a Cue Tone Detector "hears" a cue tone,
it queues up an advertising spot based on a pre-determined schedule
loaded by a traffic software program. At a specific time
after the cue tone is heard, the locally-stored ad is inserted over
the network feed, and the end-customer sees that ad instead of the
Network's advertising.
Businesses wanting to advertise locally can do so by contracting
with their local cable television operator to buy advertising
time. All an operator needs is the equipment required to
store, schedule and insert the advertising.
What sets AdGorillaq apart from the
competition? Take a look at our many advantages.
AdGorillaq provides advertising
insertion solutions for cable operators of all sizes. By providing
low-cost reliable equipment, RevGen helps cable operators maximize
their revenues through advertising insertion. Cable operators are
able to insert ads to increase revenue and expand their
services.
The RevGen can be utilized as a programming storage and delivery
system for network broadcasters, available on up to a 24-hour
basis.