Solutions
Cable television Networks have historically allowed cable television operators to insert local advertising in certain Network feed time slots normally used by the Network for national advertising. For example, USA Network may allow a cable operator to insert its own advertising spots for two minutes per hour.
Why would the Network allow for this? At the early stages of the history of cable television, new cable Network programmers paid cable television operators to carry their programming. At that time, Network programmers were developing viewer loyalty and were willing to pay to build viewership and ultimately sell advertising to pay for programming costs. As loyalty was established and cable programming became ever more popular, it became apparent to programmers that the tables had turned. During contract renewal processes, programmers began demanding payment from cable operators for carriage rights. At first, this was not an obstacle as cable operators recognized the value programmers brought to the table. However, as programming fees rapidly increased, operators needed to find an offset and negotiated access to advertising time normally used by the Network. This agreement between operators and Networks eventually caught on, and today almost all programmers allow cable operators to insert advertising at predetermined times each hour of the day.
In order to accommodate the cable operators’ new-found opportunity to insert advertising over the programmer-allowed avails, cue tones were inserted into the programming stream so that operator-installed equipment could be programmed to insert local, regional and national advertising spots over the programmer’s advertising, based upon contractual agreements.
Equipment providers began building ad insertion gear that “listens” for cue tones to tell it when it can insert local video content (advertisements) and when it must stop doing so. When a Cue Tone Detector “hears” a cue tone, it queues up an advertising spot based on a pre-determined schedule loaded by a traffic software program. At a specific time after the cue tone is heard, the locally-stored ad is inserted over the network feed, and the end-customer sees that ad instead of the Network’s advertising.
Businesses wanting to advertise locally can do so by contracting with their local cable television operator to buy advertising time. All an operator needs is the equipment required to store, schedule and insert the advertising.
What sets AdGorillaq apart from the competition? Take a look at our many advantages.
Cable Operators
AdGorillaq provides advertising insertion solutions for cable operators of all sizes. By providing low-cost reliable equipment, RevGen helps cable operators maximize their revenues through advertising insertion. Cable operators are able to insert ads to increase revenue and expand their services.
Networks & Broadcasters
The RevGen can be utilized as a programming storage and delivery system for network broadcasters, available on up to a 24-hour basis.